Ace that radio interview!

Ace that radio interview!

Doing a radio interview, whether live or pre-record, can be a little daunting. Lots of my clients regularly undertake radio interviews and like a few pointers. Here’s some of the tips I share: Put yourself in the listener’s shoes. Who’s listening to this station? What...
Writing an effective press release

Writing an effective press release

Does sending out a press release feel a bit passé to you? Landing coverage in traditional press can still reap big rewards and it’s free publicity so independent businesses listen up! If you’ve got an exciting event or venture planned, reach out to journalists but...