What’s in a hashtag?

What’s in a hashtag?

We all know hashtags are important when it comes to putting our content out there on social media. It improves your visibility and can lead to greater engagement. But are you using them effectively? What’s in a hashtag anyway? Well quite a lot actually. If you use...
Producing your own social media videos?

Producing your own social media videos?

Hate seeing yourself on screen? You’re not alone but most of us realise the importance of variety when it comes to social media posts. Videos continue to be hugely popular. Instagram is one platform increasingly favouring video, what with Stories, Instagram Live and...