Writing an effective press release

Writing an effective press release

Does sending out a press release feel a bit passé to you? Landing coverage in traditional press can still reap big rewards and it’s free publicity so independent businesses listen up! If you’ve got an exciting event or venture planned, reach out to journalists but...
What’s your PR angle?

What’s your PR angle?

Is your business growing from strength to strength? You’ve been busy marketing your services or products and now it’s paying off. You’re aware that PR should form part of your strategy going forwards but you’re not quite sure how? Here’s my top tips to get you off the...
Isn’t PR just for big companies?

Isn’t PR just for big companies?

This is something I hear quite frequently from people who run small and medium sized businesses. They then go on to tell me they don’t really know what it means or how it could help them. Put simply, PR means getting your business known by the public (your potential...