What’s your business story?

What’s your business story?

It can be tough being an independent business. There’s likely to be numerous other businesses selling similar products and services. So how do you stand out from the crowd? What differentiates you from your competitors? What will make your potential customers...
Writing an effective press release

Writing an effective press release

Does sending out a press release feel a bit passé to you? Landing coverage in traditional press can still reap big rewards and it’s free publicity so independent businesses listen up! If you’ve got an exciting event or venture planned, reach out to journalists but...
Producing your own social media videos?

Producing your own social media videos?

Hate seeing yourself on screen? You’re not alone but most of us realise the importance of variety when it comes to social media posts. Videos continue to be hugely popular. Instagram is one platform increasingly favouring video, what with Stories, Instagram Live and...
Embracing the buzzwords

Embracing the buzzwords

“It’s been a journey” “I’m living my best life” “This is totally amaze-balls!” I’m not one for in-fashion phrases. They make me cringe and it’s drives me nuts when it’s all you hear on the TV when the slightest thing happens. But to quote a particular phrase of the...
You don’t need to go it alone

You don’t need to go it alone

Being an independent consultant comes with its challenges. For me the hardest thing I’ve found, apart from ignoring the call of the biscuit jar, has been having no team to talk to. I don’t just mean the idle chit-chat that I used to experience in a ‘traditional...