by Danielle Hilton | Mar 30, 2020 | embracing change
For the last 18 months I’ve freelanced for an international homeschooling college. With over 100 of us in the business, we all work from home, with teams occasionally meeting face to face. We have remote working nailed. I’ve sometimes envied the flexibility and...
by Danielle Hilton | Mar 12, 2020 | Business Branding
It can be tough being an independent business. There’s likely to be numerous other businesses selling similar products and services. So how do you stand out from the crowd? What differentiates you from your competitors? What will make your potential customers...
by Danielle Hilton | Jan 14, 2020 | PR
Does sending out a press release feel a bit passé to you? Landing coverage in traditional press can still reap big rewards and it’s free publicity so independent businesses listen up! If you’ve got an exciting event or venture planned, reach out to journalists but...
by Danielle Hilton | Nov 20, 2019 | Social Media
Hate seeing yourself on screen? You’re not alone but most of us realise the importance of variety when it comes to social media posts. Videos continue to be hugely popular. Instagram is one platform increasingly favouring video, what with Stories, Instagram Live and...
by Danielle Hilton | Nov 12, 2019 | business development
“It’s been a journey” “I’m living my best life” “This is totally amaze-balls!” I’m not one for in-fashion phrases. They make me cringe and it’s drives me nuts when it’s all you hear on the TV when the slightest thing happens. But to quote a particular phrase of the...