What’s your business story?

What’s your business story?

It can be tough being an independent business. There’s likely to be numerous other businesses selling similar products and services. So how do you stand out from the crowd? What differentiates you from your competitors? What will make your potential customers...
Embracing the buzzwords

Embracing the buzzwords

“It’s been a journey” “I’m living my best life” “This is totally amaze-balls!” I’m not one for in-fashion phrases. They make me cringe and it’s drives me nuts when it’s all you hear on the TV when the slightest thing happens. But to quote a particular phrase of the...
Isn’t PR just for big companies?

Isn’t PR just for big companies?

This is something I hear quite frequently from people who run small and medium sized businesses. They then go on to tell me they don’t really know what it means or how it could help them. Put simply, PR means getting your business known by the public (your potential...